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Delicious Vinyl is one of the most successful and identifiable hip-hop labels of all time. With its iconic logo and seminal releases like Tone Loc’s “Wild Thing,” Young MC’s “Bust A Move” and “Passin’ Me By” by The Pharcyde, the L.A. company helped build the West Coast rap movement in the late ‘80s and 1990s.
Lesser known is that Delicious Vinyl has long been a reputable supplier of quality Caribbean sounds. The label, which was initially distributed by Chris Blackwell’s Island Records, released seminal albums by hip-hop/reggae fusionists Born Jamericans in the 1990s, and put out soca superstar Machel Montano’s first international release, “Come Dig It” in 1995. Reggae/dancehall stars Mr. Vegas, Jovi Rockwell and Ce’Cile have all released music through Delicious Vinyl.
This history of reggae, dancehall and soca treats took a giant step forward in 2018 with the launch of Delicious Vinyl Island, a new imprint specializing in Caribbean sounds. The brainchild of Delicious Vinyl co-founder Mike Ross, long-time A&R Leslie Cooney and industry veteran Adrian L. Miller, the label’s first year saw single releases from Mr.Vegas, Lila Ike, Sevana, Monkey Jhayam, Jimmy October, Natural High Music and Yaadcore.
In 2019, DVI dropped its first full-length albums, from Panamanian duo Los Rakas (Manes De Negocio) and Jamaican production unit Natural High Music (Urban Roots II). The label has since added Runkus, Royal Blu, Blvk H3ro, Wayne J, Chris Malachi and Khxos, cultivating a diverse roster of emerging Jamaican talents who are collectively shaking up the reggae and dancehall world. Expect big things for 2021, as the label gets set to release Runkus’ debut album IN:SIDE on Jan. 15, followed by Royal Blu and The Stamma’s No Suppressor EP in February.