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DELICIOUS HISTORY
These are our beginnings. And we have just started.
1987
MARCH 1987
“Crackerjack“ by Master Rhyme and “On Fire“/“Cheeba Cheeba“ by Tone Loc
In 1987, they founded Delicious Vinyl, an independent record label. Almost immediately the label was a success. Delicious Vinyl’s first release was “Crackerjack“ by Master Rhyme and “On Fire“ / “Cheeba Cheeba“ by Tone Loc, a Los Angeles gang member. “Cheeba Cheeba“ and “Crackerjack“ got played on L.A.’s rap radio station KDAY. It caused controversy for criticizing N.W.A.
OCTOBER 1987
Almost immediately the label was a success.
That same year the label started working with Mellow Man Ace, a Cuban-American rapper who delivered verses in both English and Spanish, making him one of the first to ever do so. He released his debut single “Do This” in 1987. That song got so much interest that Delicious Vinyl would be able to sell his debut album to Capitol Records.
DECEMBER 1987
This lead to a partnership with Island Records.
And within a couple of months they would record and release the record that would forever put the label on the map: Tone Lōc’s “Wild Thing.”
1990
APRIL 1990
In 1990 Young MC got his chance at stardom,
releasing his juggernaut single “Bust A Move,” which sold over a million copies and went on to earn a Grammy for Best Rap Performance in 1990, beating out Public Enemy.
MAY 1990
From there the hits kept on coming.
East Coast stalwart Masta Ace — from the legendary Juice Crew— left the Cold Chillin’ and found a new home at Delicious Vinyl as Masta Ace Incorporated, releasing the biggest single of his career, “Born To Roll,” a certified West Coast classic.